If you are familiar with the digital marketing field, then you must be aware of PPC or Pay-Per-Click advertisement. This is a usual advertising model in online campaigns that helps drive traffic to a website. It is very important as the publisher gets paid by the advertiser when the advertisement is clicked on. This saves advertisers from doing investments in campaigns that are not measured quantitatively. The PPC model comes as an essential section in digital marketing that needs to be understood. So today, we are going to discuss PPC marketing.
About PPC marketing
Pay-per-click marketing can be explained as a digital advertising model where a fixed amount is paid to the user by the advertiser whenever a user clicks upon their advertisements after visiting their website. For a particular website, a user can buy visits. This is the main idea of a Pay-Per-Click campaign. The main objective is to generate a particular user action like purchasing a product or registration. Even though PPC is a usual option, do not consider it the only sole payment model for online campaigns. Hence, it becomes very essential to know how is it distinctive to others.
Payment-Per-Thousand (PPM) – In this type of PPC marketing, users are paid a fixed amount for each time by the advertiser for each time they see an ad a thousand times. But you must be aware of the fact that in this PPC model, one is not sure about the payment for every visit. This is all because it is very difficult to estimate the number of clicks for the generation of every additional thousand impressions.
Payment for Acquisition (PPA) – here, a user is paid for a particular action (app downloading) every time by the advertiser. Hence, the connectivity between the cost and objectives is more apparent in Pay-Per-Click.
More basic concepts to know about PPC
Cost Per Click (CPC) – In this case advertiser pays the price to the user for every click on an advertisement. Here agreement on the fixed price can be done for every click or determine the price through an auction.
In CPC, the maximum price or bid is established by the advertiser who wants to pay for every click. Based on the quality and price, the comparison between the ad and similar ones is done by the system that wishes to pay. It also displays the winning advertisement in the first place.
Conversion – This is considered the most essential part of the PPC marketing campaign as it involves analyzing your ad performance in economic terms. In other words, it can also be understood as when a user makes purchasing every time he clicks on the ad.
Click-through Rate (CTR) – This defines the user percentage of clicking on an advertisement out of the total number of users who have viewed it. If the advertisement is better, its CTR will also be higher.
Frequency – In such cases, frequency indicates the multiple numbers of times when the ad is viewed by a particular user. Now it is a common fact that users view an advertisement multiple times, which means they are influenced by it. But frequency does not mean showering them with unlimited ads since too much targeting can result in rejection.
Impression – This term indicates every views an ad gets, no matter whether it is clicked by the user or not.
Keywords – Keywords are the mainstream part of the Pay-Per-Click linking advertisers to the search queries of users.
Landing page – This can be defined as a webpage where the user is directed after clicking on your advertisement. Here users can leave after a short time duration. Hence the site must be well-optimized. Transparency, simpleness, and relevance according to an ad.
Segmentation – The audience can be segmented according to factors like interests, age location, and gender after they have viewed your PPC campaigns.
Merits of Pay-Per-Click (PPC)
- Payment is done as per the number of visits you get
- Getting ample information about the ad performance
- Through good optimization possibilities, it becomes easier in knowing the working of the ad or not.
- Budget control
- Self-decision to show your advertisement where and when
- Ads can be shown on the sites with maximum user visits like social networks and search engines
Google PPC: what is it?
Google PPC or Google Pay-Per-Click is a system where you are allowed to advertise on Google and spread your message to the wider audience looking for services, products, and information provided by you.
So this is all you need to know about PPC marketing. Other than briefing you about the concept of PPC, we also mentioned the basic elements that are related to this concept. Plus, we also added the multiple advantages of PPC in this blog. If you are searching for the top PPC advertising companies, then Agio company in Noida stands among the best winning the trust of its client.