The world today is connected and literally running with the help of social media. Prior to the pandemic, social media just served as a means to connect with people. During the pandemic, people realized the importance and power of social media and the way it can be used for growing any business. Social media was the reason why some of the businesses managed to stay afloat even during the lockdown like conditions of the pandemic. Today most of the small business get their maximum customers from social media.
Social Media platforms came as a huge boon to the jewellery businesses. One of the main advantages of social media is that you can showcase your inventory online. The customer does not have to visit your store in person in order to have a look at your products. They can do so from the comfort of their own homes and place and order online. This method has been helping the jewellers in London to sell jewellery made of lab created diamonds UK, especially since the start of the pandemic. The seller just has to have a social media presence, put up pictures of the products and respond to the customer queries online.
Another advantage of social media is their universal presence. Since smartphones have become an affordable accessory, almost all people across the world have access to some social media platforms such as Facebook, Instagram, twitter and Pinterest. Therefore, these platforms have become an easy way to reach out to millions of potential customers from all over the world. Having a social media presence has become an import marketing tool for jewellery business today because you can reach out to people in far corners of the world and expand your customer base.
Research has pointed out that a lot of people spend time on social media these days. One can use this behaviour for their jewellery businesses. Engaging customers on social media is very important in order to gain their attention to your products. Once in a while you can have a live session on Instagram in order to showcase your new products or a small quiz competition in order to engage your customers. You can also host a free giveaway in order to motivate your customers to buy more from you and recommend you to others as well.
Last but not the least, social media platforms have advertisements that you can use in order to promote your brand. Most customers get attracted to the advertisements and are likely to visit your profile or website to scroll through your catalogue. For example, if an advertisement of Hatton garden jewellers catches their attention then they are most likely to make a purchase from them. The idea is to be seen by the people so that those who are interested know of your presence. The businesses may have to pay some amount for these advertisements but they are a powerful tool when it comes to marketing your products.